Project
N°001
Project
N°001
Project
N°001
Name
"Exhibit-1"
Name
"Exhibit-1"
Name
"Exhibit-1"
Location
Mumbai, India
Location
Mumbai, India
Location
Mumbai, India
Year
2023–2024
Year
2023–2024
Year
2023–2024
Type
New Construction
Type
New Construction
Type
New Construction
Utilization
Hybrid retail store
Utilization
Hybrid retail store
Utilization
Hybrid retail store
About
Step into 'Exhibit 1,' a fusion of Nendo and LEGO's design prowess. This retail haven harmonizes Danish LEGO's maximalist vibrancy with Japanese Nendo's refined minimalism. In this luxurious space, meticulous details reflect the coexistence of stark design differences, where luxury meets simplicity. The layout, akin to an art exhibition, draws visitors into an immersive journey.
Interactive displays and cutting-edge hologram technology transform high-end furniture observation into an engaging spectacle. Beyond a retail store, 'Exhibit 1' unfolds as an interactive design narrative. It redefines experiential design, seamlessly converging two iconic brands' essence. The store offers a curated collection of high-end furniture titled "Translucence", crafted to embody the unique qualities of both brands. At its center stands a tree, a visual break from industrial surroundings, doubling as a conversation piece, adding a touch of nature to this collaborative innovation.
About
Step into 'Exhibit 1,' a fusion of Nendo and LEGO's design prowess. This retail haven harmonizes Danish LEGO's maximalist vibrancy with Japanese Nendo's refined minimalism. In this luxurious space, meticulous details reflect the coexistence of stark design differences, where luxury meets simplicity. The layout, akin to an art exhibition, draws visitors into an immersive journey.
Interactive displays and cutting-edge hologram technology transform high-end furniture observation into an engaging spectacle. Beyond a retail store, 'Exhibit 1' unfolds as an interactive design narrative. It redefines experiential design, seamlessly converging two iconic brands' essence. The store offers a curated collection of high-end furniture titled "Translucence", crafted to embody the unique qualities of both brands. At its center stands a tree, a visual break from industrial surroundings, doubling as a conversation piece, adding a touch of nature to this collaborative innovation.
About
Step into 'Exhibit 1,' a fusion of Nendo and LEGO's design prowess. This retail haven harmonizes Danish LEGO's maximalist vibrancy with Japanese Nendo's refined minimalism. In this luxurious space, meticulous details reflect the coexistence of stark design differences, where luxury meets simplicity. The layout, akin to an art exhibition, draws visitors into an immersive journey.
Interactive displays and cutting-edge hologram technology transform high-end furniture observation into an engaging spectacle. Beyond a retail store, 'Exhibit 1' unfolds as an interactive design narrative. It redefines experiential design, seamlessly converging two iconic brands' essence. The store offers a curated collection of high-end furniture titled "Translucence", crafted to embody the unique qualities of both brands. At its center stands a tree, a visual break from industrial surroundings, doubling as a conversation piece, adding a touch of nature to this collaborative innovation.
"Exhibit-1"
Iterations showing various tentative space plans
Pictured here is the store entrance, framing an eye-catching example of the fruitful collaboration.
Pictured here is the store entrance, framing an eye-catching example of the fruitful collaboration.
A custom iron finish conveyor belt was installed as a passive experience within the space, this kinetic installation displays lego maquettes of furniture, to serve as reference and inspiration for the visitors taking part in the active experiences
A custom iron finish conveyor belt was installed as a passive experience within the space, this kinetic installation displays lego maquettes of furniture, to serve as reference and inspiration for the visitors taking part in the active experiences
Introducing an innovative interactive facade that brings your creations to life! Using LEGO bricks provided in our phygital experience, you can craft any model. Simply feed it into the 3D scanner, and watch your creation come alive on the facade, visible both inside and out. These surreal experiences foster a personal connection with our brand.
This experience makes clever use of augmented reality and hologram tech. You simply use the lego bricks provided to build up your model following the virtual hologram guides. With hundreds of virtual model guides , there truly is no limit to your creativity. An engaging activity that connects our customers to our products and brand.
This experience makes clever use of augmented reality and hologram tech. You simply use the lego bricks provided to build up your model following the virtual hologram guides. With hundreds of virtual model guides , there truly is no limit to your creativity. An engaging activity that connects our customers to our products and brand.
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