Project
N°007
Project
N°007
Project
N°007
Name
Solart
Name
Solart
Name
Solart
Location
Mumbai, India
Location
Mumbai, India
Location
Mumbai, India
Year
2023-2024
Year
2023-2024
Year
2023-2024
Type
New costruction
Type
New costruction
Type
New costruction
Utilization
Branding/Experential retail
Utilization
Branding/Experential retail
Utilization
Branding/Experential retail
About
This project was all about understanding and analysing how a brand presents itself to the world. What choices they make through design to create a certain perceived tone in the minds of the viewer and consumer. We had taken the brand Casio as a case study and understood how it has become so trusted all around the world. The credit goes in equal parts to the product they offer as well as how that offering is advertised and delivered to the customer. Building up on this knowledge I designed a brand identity and guideline for a hypothetical sub-brand of Casio which produces rugged, durable and efficient digital drawing tablets. As an extension I have also visualised a small brand experience store for the product which is meant to showcase all the features and qualities of the product and in turn the brand itself.
About
This project was all about understanding and analysing how a brand presents itself to the world. What choices they make through design to create a certain perceived tone in the minds of the viewer and consumer. We had taken the brand Casio as a case study and understood how it has become so trusted all around the world. The credit goes in equal parts to the product they offer as well as how that offering is advertised and delivered to the customer. Building up on this knowledge I designed a brand identity and guideline for a hypothetical sub-brand of Casio which produces rugged, durable and efficient digital drawing tablets. As an extension I have also visualised a small brand experience store for the product which is meant to showcase all the features and qualities of the product and in turn the brand itself.
About
This project was all about understanding and analysing how a brand presents itself to the world. What choices they make through design to create a certain perceived tone in the minds of the viewer and consumer. We had taken the brand Casio as a case study and understood how it has become so trusted all around the world. The credit goes in equal parts to the product they offer as well as how that offering is advertised and delivered to the customer. Building up on this knowledge I designed a brand identity and guideline for a hypothetical sub-brand of Casio which produces rugged, durable and efficient digital drawing tablets. As an extension I have also visualised a small brand experience store for the product which is meant to showcase all the features and qualities of the product and in turn the brand itself.
Solart
The tablets inlaid in the floor can be seen glowing as pressure is exerted on them, this installation is a testament to the durability and sturdiness of the product
The tablets inlaid in the floor can be seen glowing as pressure is exerted on them, this installation is a testament to the durability and sturdiness of the product
Along with the flagship expereince store design, a set of brand guidelines were unveiled to give direction for further growth in the brand
Cohesive advertising is necessary to build an iconic brand image
Cohesive advertising is necessary to build an iconic brand image
Some brand applications on mockups to give a real world preview of the brand
