Project
N°010
Project
N°010
Project
N°010
Name
Solart
Name
Solart
Name
Solart
Location
Mumbai, India
Location
Mumbai, India
Location
Mumbai, India
Year
2023-2024
Year
2023-2024
Year
2023-2024
Type
New costruction
Type
New costruction
Type
New costruction
Utilization
Branding/Experential retail
Utilization
Branding/Experential retail
Utilization
Branding/Experential retail
About
This project explored how a brand shapes the way it is seen by the world and how design choices influence trust and perception. Using Casio as a case study, we examined how its products and communication have made it a reliable name worldwide. Building on this, I created a brand identity and guidelines for a hypothetical Casio sub-brand focused on rugged and efficient digital drawing tablets.
As part of the exercise, I also designed a concept for a small brand experience store, where the tablets could be showcased in a way that reflects both their features and the spirit of the brand.
About
This project explored how a brand shapes the way it is seen by the world and how design choices influence trust and perception. Using Casio as a case study, we examined how its products and communication have made it a reliable name worldwide. Building on this, I created a brand identity and guidelines for a hypothetical Casio sub-brand focused on rugged and efficient digital drawing tablets.
As part of the exercise, I also designed a concept for a small brand experience store, where the tablets could be showcased in a way that reflects both their features and the spirit of the brand.
About
This project explored how a brand shapes the way it is seen by the world and how design choices influence trust and perception. Using Casio as a case study, we examined how its products and communication have made it a reliable name worldwide. Building on this, I created a brand identity and guidelines for a hypothetical Casio sub-brand focused on rugged and efficient digital drawing tablets.
As part of the exercise, I also designed a concept for a small brand experience store, where the tablets could be showcased in a way that reflects both their features and the spirit of the brand.
Solart
The floor inlaid tablets glow under pressure, showcasing the product’s durability and sturdiness.
The floor inlaid tablets glow under pressure, showcasing the product’s durability and sturdiness.
Alongside the flagship experience store, brand guidelines were introduced to guide future growth.
Alongside the flagship experience store, brand guidelines were introduced to guide future growth.
Alongside the flagship experience store, brand guidelines were introduced to guide future growth.
Cohesive advertising is key to building an iconic brand image.
Cohesive advertising is key to building an iconic brand image.
Cohesive advertising is key to building an iconic brand image.
Brand applications on mockups provide a real-world preview.
Brand applications on mockups provide a real-world preview.
