This project explored how a brand shapes the way it is seen by the world and how design choices influence trust and perception. Using Casio as a case study, we examined how its products and communication have made it a reliable name worldwide. Building on this, I created a brand identity and guidelines for a hypothetical Casio sub-brand focused on rugged and efficient digital drawing tablets.

As part of the exercise, I also designed a concept for a small brand experience store, where the tablets could be showcased in a way that reflects both their features and the spirit of the brand.